AMBASSADOR OF FAMILY FUN ON THE SANTA MONICA PIER
Opening on May 26, 1996, Pacific Park Has Entertained More Than 10 Million Guests While Enriching The Pier’s Colorful History
SANTA MONICA, Calif.,
(May 23, 2006) –
Nestled in the middle of the 3-mile Santa Monica coastline, illuminating
the City’s skyline with more than 7,000 light bulbs, and helping
to draw over 3 million guests annually to the Santa Monica Pier in Pacific
Park; officially celebrating its 10th year as part of the Santa Monica
landscape on May 26.
Since opening in 1996, Pacific
Park has entertained more than 10 million guests, provided over 24 million
rides on its 12 amusement rides and has awarded more than 1.9 million
pieces of plush at its Pier Pressure Zone’s 21 midway games.
Santa Monica Councilmember
Pam O’Connor, who was the City’s Mayor during Pacific Park’s
inauguration, says: “Pacific Park has been a wonderful, family-oriented
addition to the Santa Monica Pier. I have fond memories of the opening
and can’t believe 10 years have flown by. I look forward to the
next 10, with Pacific Park continuing to help draw tourists and Santa
Monica families to the Pier.”
Proudly anchoring the Pier,
Pacific Park has received numerous accolades and achievements in its
10 year-run including its Pacific Wheel Ferris wheel’s selection
by Reader’s Digest as Best in America 2006, recently surpassing
its 3 millionth rider and its solar-power conversion in 1998.
“This is a momentous
occasion for all of us associated with Pacific Park, its investors,
the City of Santa Monica, the Pier Restoration Corporation and all Santa
Monica residents,” says Mary Ann Powell, CEO and General Manger
of Pacific Park on the Santa Monica Pier. “I’m very proud
of our staff, employees and vendors for their ability to continue to
provide a great family entertainment value in such a dynamic and challenging
Pacific Park’s successful
business model centers on philanthropic spirit including in-kind donations
of more than $100,000 to various organizations in the community since
1996. The Park also established a partnership with the Santa Monica
Police Activities League (PAL) and created PALpalooza, its flagship
charity event held annually at Pacific Park to raise funds for PAL’s
youth programs comprised of cultural, educational and recreational curriculums.
With a seaside appeal to
meeting and event planners, the Park has hosted numerous private and
special events for organizations including Microsoft, Columbia Pictures,
Pepsi, the Democratic National Convention, UCLA Children’s Hospital
The two-acre amusement park
on the Santa Monica Pier boasts several eye-popping stats from daily
operations over the last ten years including:
In addition, Pacific Park
has served as location to more than 200 television commercials and shows,
music videos, feature films and photo shoots; with over 500 cameo appearances.
The Park has also enjoyed top billing in the opening shots for NBC’s
Tonight Show with Jay Leno and served as location for television’s
number one program American Idol on FOX.
A variety of celebrities
have been spotted enjoying themselves at Pacific Park including Angelina
Jolie and son Maddox, Halle Berry, Dustin Hoffman, Cher, Mark Wahlberg,
Lily Tomlin, Vince Vaughn, Keanu Reeves, Adam Brody, and Paris Hilton
The Santa Monica Pier is
no stranger to fame and attention. Looking back, the Pier has achieved
several milestones since opening on September 9, 1909, from the debut
of the Hippodrome building in 1916, the dedication of the Santa Monica
Arch and Route 66 designation in 1939 and the first appearance of the
Carousel in 1942 to the citizen-driven Save Our Piers Forever campaign
in 1973, the creation of the Pier Restoration Corporation in 1981, the
Hippodrome building and carousel receiving National Historic Landmark
status in 1983 and the opening of Pacific Park in 1996.
Pacific Park® on the Santa Monica Pier, LA’s only admission free amusement park, offers 12 amusement rides, 21 midway games and an oceanfront food plaza. For additional information and hours of operation, call (310) 260-8744 or visit pacpark.com.