This
Long Beach, California based agency was
founded on the belief that exceptional client
services and successful marketing communications
campaigns are synonymous. Contrasted with
most other agencies’ philosophy that
“more clients are better,” Pier
Communications focuses on the simple approach
that select client representation is the
key. While maintaining its goal of superior
customer relations, the agency focuses on
the primary elements of the product and
services of each account. This philosophy
is best represented in the acronym of its
name:
Profile
enhancement (product) and image awareness
(corporate) are two critical areas of development
by the agency. Knowing the importance of product
positioning in the minds of target audiences,
Pier Communications identifies the attributes
and characteristics which sets the client’s
product apart from its competitors, thus creating
a foundation of strength in which to operate.
Key audiences want to be associated with a
winner and each campaign is positioned that
way in the minds of its target publics.
Individual
account attention is the cornerstone of the
agency. With an extensive background in client
services and strategic media outreach, Pier
Communications has made a commitment to not
overextend itself (too many accounts) thus
losing focus of its primary goal - the client’s
needs and objectives. With a broad range of
experience in integrated marketing communications,
the agency is able to provide “big agency”
ideas while maintaining personal client relationships.
Education
is essential in developing media, consumer
and trade awareness for the client’s
product or service. By developing a comprehensive
understanding of the benefits derived from
the use of the product or service, the likelihood
of increased awareness is achieved. Identifying
and capitalizing on the “What’s
In It For Me” attributes is the crux
of every campaign. Educating the target audiences
of an individual or corporation is one of
the fundamental approaches undertaken on the
client’s behalf.
Revenue
generating initiatives are identified, developed
and implemented to secure the success of every
client. Increased profitability and long-term
stability means success for the client and
Pier Communications. While never losing sight
of profit margins, the agency manages every
account with efficiency and within the budget
parameters for both project and monthly retainer
programs.