We are the newsmakers.
We are the advisors.
We move the needle.
Pier Communications has your back.
What We Do
Communications Done Right
Corporations, Small Businesses and Non-Profits
Worldwide Media Relations
Broadcast, Print, Online, OOH, Digital
Special Events and Promotions
New Product Planning and Lauches
Event Marketing Campaigns
Brand Loyalty Development
Digital and Onsite Branding
Pier Communications has proudly represented local, national and international brands and entertainment centers. For a full list of clients, click here.
Travel & Tourism
Pacific Park celebrated its 25th Anniversary on May 26, 2021, and whatta ride its been as the two-acre amusement park on the Santa Monica Pier has earned nearly 5 billion audience impressions with more than 16,500 media stories on every major media outlet across the nation and around the world, including shots of the Ferris wheel and roller coaster being featured daily in news broadcasts from the Park’s and local television stations’ live cameras. The media equivalency, or cost of buying the space as advertising, totals over $183 million.
Created in 2018 and hosted the 2nd Annual Pacific Park World Taco-Eating Championship on National Taco Day 2019 with International and National stories from Los Angeles to Chicago to New York along with ESPN, Circa, Agence France-Presse, Ruptie Russian Press, ABC World News, Univision, Telemundo, and others. All local broadcast, print and social media news outlets attended and published coverage of the world taco-eating championship, securing more than 1,400 stories with over 153 million audience impressions and more than $6.3 million in media equivalencies.
Led The Streets shopping center repurposing and repositioning project with more than 30 new mixed-use business ground breakings, ribbon cutting ceremonies, holidays and special events in Downtown Long Beach that encompasses six-city blocks generating more that 430 stories with an estimated 50 million audience impressions and $1.5 million in media equivalencies.
Set the Guinness World Records for the ‘Longest Ride On A Fair Ground / Theme Park Attraction’ on the world-famous Ferris wheel at Pacific Park on the Santa Monica Pier, joined by Special Olympics Southern California and Southern California Law Enforcement that featured more that 1,100 international and domestic stories with over 500 million audience impressions and more than $3 million in media equivalencies.
Turn the Page
Celebrated the end of the Mayan Calendar with Hotel Maya – a Doubletree by Hilton featuring more than 11 national and local broadcast stories including Inside Edition along with live segments on KTLA Morning News and Fox’s Good Day LA. More than 30 print and online stories ran with CNN.com, Los Angeles Times, Huffington Post, Long Beach Press-Telegram, and others.
Wheel of Fortune
Turned Pacific Park’s all-new Pacific Wheel Ferris wheel replacement and eBay auction campaign into more than 1,500 media stories including television coverage in 49 of the top 50 US markets, nearly 224 million impressions worldwide and media equivalencies of nearly $5 million. Half of the $130,000 raised on eBay was donated to Southern California Special Olympics.
Ready, Set, Sail
Helmed a CNN International story along with 40 broadcast hits reaching more than 14 million viewers worth more than $639,000 in media equivalencies during Gladstone’s Long Beach with Lending Club entry in the Los Angeles to Honolulu Transpac sailing race. Print and online outreach also generated more than 30 stories nationally featuring two key online stories with CNN.com and NBCNews.com, and more than 25 national and local stories.
Launched the Cherokee Nation Cultural Tourism program and Osiyo marketing campaign with four historically authentic cultural tours and events, opened three new museums, as well as historic sites, gift shops and welcome centers resulting in an estimated economic impact of $14 million within the 14-county jurisdiction and served more that a quarter-million visitors.
Secured a coveted spot in Parade Magazine’s annual Parade Holiday Picks featuring Sentence Says, The Quick-Thinking Sentence Creation Game, which is featured in more than 340 Sunday newspapers reaching over 36 million households and seen by more than 76 million readers resulting in an increase in sales of more than 400 percent for MarBan Industries Inc., and nearly $2 million in media equivalencies.
No Ordinary Day at the Beach
Employed crisis communications plan in wake of extensive gunfire between the Santa Monica Police Department and perpetrators resulting in a 16-hour hostage situation and Santa Monica Pier lockdown. Managed local, national and international media.
Executed publicity plan for the “launch” of Titanic: The Movie on Tour, an exhibit of props, sets and costumes for the blockbuster movie for Paramount Parks. Achieved extensive regional and national coverage, including stories on Entertainment Tonight, E! News, CNN, The New York Times, USA Today, TV Guide, The Hollywood Reporter and the Associated Press.
Off the Wall
Created the gaming industry’s first Southern California advertising campaign utilizing a 12-story mural or “Tall Wall” on Sunset Boulevard (the famed Sunset Strip) targeting the Las Vegas visitor. Resulting public relations included live coverage on all four Los Angeles morning TV shows.
Generated over $7 million in media equivalencies for Harrah’s $200-million celebrity-studded grand-reopening celebration. Publicity generated more than 71 million impressions, through outlets such as Entertainment Tonight, CNN Showbiz Today, USA TODAY, Wall Street Journal, Los Angeles Times and The New York Times.
Curated the United States Holocaust Memorial Museum annual Los Angeles fundraising dinners since 2008 with notables that hosted, participated or attended including Sir Ben Kingsley, Morgan Freeman, Jane Fonda, Kate Beckinsale, Joshua Malina, Kirk Douglas, Gary Sinise, Pat Harvey, Daniela Ruah, Eric Christian Olsen, Tim Matheson, Rachel Bloom, Robert Clary, Lili Haydn, Camryn Manheim, Doris Kearns Goodwin, Hal Holbrook, Forrest Sawyer, Patricia Arquette, and Los Angeles Mayor Eric Garcetti. Video participants include Steven Spielberg, Martin Scorsese and Joe Mantegna.
Pier Communications was founded on the belief that exceptional client services and successful marketing communications campaigns are synonymous. Contrasted with most other agencies’ philosophy that “more clients are better,” Pier Communications focuses on the simple approach that select client representation is the key. While maintaining its goal of superior customer relations, the agency focuses on the primary elements of the product and services of each account.
Profile enhancement (product) and image awareness (corporate) are two critical areas of development by the agency. Knowing the importance of product positioning in the minds of target audiences, Pier Communications identifies the attributes and characteristics which sets the client’s product apart from its competitors, thus creating a foundation of strength in which to operate. Key audiences want to be associated with a winner and each campaign is positioned that way in the minds of its target publics.
Individual account attention is the cornerstone of the agency. With an extensive background in client services and strategic media outreach, Pier Communications has made a commitment to not overextend itself (too many accounts) thus losing focus of its primary goal - the client’s needs and objectives. With a broad range of experience in integrated marketing communications, the agency is able to provide “big agency” ideas while maintaining personal client relationships.
Education is essential in developing media, consumer and trade awareness for the client’s product or service. By developing a comprehensive understanding of the benefits derived from the use of the product or service, the likelihood of increased awareness is achieved. Identifying and capitalizing on the “What’s In It For Me” attributes is the crux of every campaign. Educating the target audiences of an individual or corporation is one of the fundamental approaches undertaken on the client’s behalf.
Revenue generating initiatives are identified, developed and implemented to secure the success of every client. Increased profitability and long-term stability means success for the client and Pier Communications. While never losing sight of profit margins, the agency manages every account with efficiency and within the budget parameters for both project and monthly retainer programs.